[ Tips ] 一分鐘使用導覽
商品編號： 9-389-177 出版日期： 1989/04/20 作者姓名： Tedlow, Richard S.;Smith, Wendy K. 商品類別： Other 商品規格： 25p 再版日期： 2005/10/20 地域： United States 產業： Health care services;Pharmaceuticals 個案年度： 1949 - 1989
商品敘述：
Presents an historical overview of the professional career of James E. Burke, chairman and CEO of Johnson & Johnson. Examines the corporation''s handling of three major occurrences--the Tylenol poisonings in 1982 and 1986 and the acquisition and subsequent sale of Technicare, a maker of diagnostic imaging equipment.
涵蓋領域：
Crisis management;Business history;Business ethics;Advertising strategy;Marketing strategy
相關資料：
Case Teaching Note, (5-307-028), 16p, by Sandra J. Sucher, Aldo Sesia;Case Teaching Note, (9-390-015), 16p, by Richard S. Tedlow;Video Supplement, (9-890-513), 54p, by Richard S. Tedlow
哪些人也有訂購？